Now, before you go hide all of your artwork in a cave for the rest of eternity, remember that with each exposure of your artwork, you will further develop your BRAND and personal aesthetic in the eyes of your viewers-which is actually a very good thing for your as a business. And by hiding from these “abusers” of the platform, you could miss out on some fantastic ideal-client exposure! That’s free, by the way! Developing a Brand: While many users are going there for inspiration for their own projects, that is not the majority. It’s human nature and it usually isn’t malicious or even intentional.īut Pinterest users are usually there to BUY. If you need more proof, spend about 10 minutes with my toddler this week and watch him pretend to talk on the phone, drive his toy cars around and generally mimic everything you do. Human nature involves some sort of mimicking in everything that we see-that is why social “norms” or slang develop in different parts of the world. The thing is, if you are sharing images of your work on social media, a website, on a poster, or to any other pair of eyes on the planet, you are now at risk of being copied. I don’t even have to say anything! All Forms Of Marketing Hold This Risk/Reward: My friends, followers and ideal clients know if something is a copy of my original work, and they often call others out for coping me. That doesn’t mean plaster all of your ideas for current or future projects on a billboard outside of your house! Be wise! Plan accordingly, expose your followers and ideal customers to your work and share when you are ready-I am in favor of creating some hype around bigger projects to help your audience cement the idea in their minds as yours. So show the world what you’re creating and let your business grow! If nobody knows that you are running a calligraphy, wedding planning or financial coaching business, then you aren’t really running much of a business, now are you?
If nobody can see your unique idea, then it doesn’t really matter much, does it? That sounds kind of harsh, but in the end, if you’re trying to create a business then you need to show people what you can do (I’m not talking make something for someone and getting paid in “exposure”-don’t do that!). And if I’m planning to use the benefits of social media marketing, then I will need to acknowledge and be comfortable with the potential risks. I get this question all the time in regards to using Pinterest to promote my business: “Aren’t you worried that somebody is going to steal your work?”įor one thing, I’m definitely not at a greater risk for being copied on Pinterest than any other social media platform, such as Instagram or Facebook.
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